EMBA (Chinese) IESE Barcelona study tour
From 17 to 21 November 2025, the CityUHK EMBA (Chinese) Programme embarked on a five-day international learning experience at IESE Business School, Barcelona. This was more than an academic module—it was a leadership odyssey, blending rigorous classroom learning with cultural exploration in one of Europe’s most vibrant cities.
A tour of the IESE Business School campus.
Aligned with the CityUHK College of Business’s “3I” strategy—Intelligence, Innovation, Internationalisation, the programme featured an intensive curriculum led by IESE’s renowned faculty. Key topics included:
- Global Macroeconomic Trends – Understanding forces shaping the global economy.
- Strategic Innovation – Case study on Shiseido’s acquisition of Drunk Elephant.
- Artificial Intelligence & Ethics – Addressing dilemmas of AI accountability and societal impact.
- Leadership Beyond a Lifetime – Lessons from Gaudí and the enduring vision of Sagrada Família.
Students engaged in change management simulations, debated AI ethics, and explored how technology reshapes leadership.
EMBA (Chinese) students explore global trade at the heart of transformation in Barcelona’s Gateway.
A mini train ride through Raventós Codorníu’s 30km underground wine cellars to explore a 500-year legacy.
A tour of the Sagrada Família: experiencing the art of architecture within an unfinished miracle
The immersive experience extended into Barcelona’s most iconic landmarks, blending history with modern insights. At the Port of Barcelona, participants explored a dynamic case of transformation and global trade. A visit to Raventós Codorníu Winery showcased how heritage can harmonize with contemporary strategy, while the awe-inspiring Sagrada Família offered leadership lessons drawn from a century-long vision. These curated visits served as powerful metaphors for leadership, resilience, and innovation.
Mr Juanjo Carricondo (right) shares his insights with our EMBA (Chinese) students.
One of the most inspiring highlights of the study tour was the “FCB Methodology” session, led by Mr Juanjo Carricondo, a former FC Barcelona player. He shared how the legendary football club nurtures its players—not only by developing technical skills but by instilling values of teamwork, resilience, and strategic thinking. His insights revealed how FC Barcelona’s approach to building a winning team mirrors the principles of effective leadership in business: trust, adaptability, and a shared vision. This session sparked meaningful reflection among participants, reinforcing the idea that great organisations, like great teams, thrive on culture, collaboration, and purpose.
The participating students found the experience highly fruitful and shared positive feedback. Mr Allen Huang, (EMBA(Chinese) 2023 Fall cohort) shared, “The most impactful way to learn is through true experiential education—immersing yourself in study while exploring the world. Travelling offers firsthand insights into Europe’s social and business landscapes, sparking meaningful reflection on how our own enterprises can evolve and embrace change.” Similarly, Mr Yuanxing Guo (EMBA (Chinese) 2025 Spring cohort) praised the programme as “exceptionally well-designed, balancing half-day academic sessions with half-day cultural and historical exploration. The curriculum is thoughtfully structured—from global economic management and market trends to AI, strategic innovation, and organisational transformation. It’s engaging yet relaxed, enriched with case studies and local insights, making the entire experience truly outstanding.”
EMBAC students are honoring leadership growth at IESE Barcelona
The study tour concluded with a certificate presentation ceremony and a celebratory dinner. Over five immersive days, participants expanded their intellectual toolkit, forged lasting connections, and returned with renewed purpose and actionable insights for leading in a complex, interconnected world.
CityUHK EMBA (Chinese) programme continues to empower leaders to think globally, act strategically, and lead with vision. Barcelona was just the beginning.
The Spring 2026 Intake of the CityUHK EMBA (Chinese) Programme is now open for admission. We invite you to join our community and take the next step in your leadership journey! For more details, please visit the EMBA (Chinese) official WeChat account: 《招生简章丨香港城市大学EMBA（中文）2026春季班全球招生进行中》