Address
7-235, Lau Ming Wai Academic Building, City University of Hong Kong
Phone
+852 34428647
Fax
+852 34420189
Email
Qualifications
MSc - Financial Engineering (City University of Hong Kong)
BBAU4 - Business Analysis (City University of Hong Kong)
Teaching Areas
Business Statistics
Data-driven Business Modeling
Publications
Journal Publications and Reviews
Ma, Caiyuan; Wang, Billy Wei; Dai, Lingqi; Guan, Xinya; Yang, Zhilin / What determines the effectiveness of social media influencer marketing? An fsQCA-based study of influencer characteristics and content features’ configurational effects. February 2025; In: Journal of Business Research. Vol. 189