Roid Sin is a seasoned marketing and advertising executive with a proven track record of success. He has extensive expertise in strategy development, planning, account management, and creative leadership, gained through roles at both creative and media agencies, as well as a leading global outdoor company.

Known for his strong media and communication skills, along with his focus on fostering creativity and innovation, Roid spent six years as CEO, elevating a major media agency to become the most awarded company in Hong Kong. This achievement earned him recognition as one of the top 100 industry influencers by Creativepool in 2016.

After leaving the agency, he served as a marketing consultant for a prominent radio station, where he spearheaded the launch of a new omni-channel solutions division and developed innovative digital and e-commerce offerings to transform the company's business model.

Currently, he serves as a director, providing strategic consultations for a MarTech company in its business developments in both Hong Kong and China. One of his major tasks is to transform MTR Advertising into an omni-channel advertising platform by integrating technology, content marketing, and e-commerce solutions to maximize business returns for MTR advertisers.