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People and Research › People

People Details

Mr. PENG Xiankun

彭賢坤先生

Department of Decision Analytics and Operations

Research Assistant

Email
xiankpeng2@cityu.edu.hk

Publications

Journal Publications and Reviews

Peng, Xiankun; Xiang, Zehua; Ji, Ting / Platform's premium store brand introduction and sales mode selection strategies with the cost-advantageous manufacturer. May 2025; In: Journal of Retailing and Consumer Services. Vol. 84

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    • Master of Business Administration (MBA)
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    • Doctor of Philosophy (PhD)
    • Executive Education
    • CityUHK Business Innovation Education
    • All Programmes
  • People and Research
    • People
    • Research Overview
      • Research Excellence Awards
      • Research Portal
    • Research Insights
      • Accountancy
      • Business Statistics
      • Economics
      • Finance
      • Information Systems
      • Management
      • Marketing
      • Operations Research and Operations Management
    • Selected Journal Editorship
    • Research Centres
      • Fintech and Business Analytics Centre
      • Global Research Unit
      • Statistical Consulting Unit
    • Consultancy
      • Chinese Consumer Confidence Index
      • Centa-City Index
  • Internationalisation
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    • Business Career Fair
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