2 May 2012
Prof Zhilin Yang, Associate Head and Professor of the Department of Marketing; Prof Chenting Su, Head of Department of Marketing; and Prof Kim Fam, Marketing Professor of Victoria University of Willington have recently published a paper in the Journal of Marketing (JM), the top Journal in the field of marketing. The JM papers were selected for the AMA’s publicity program wherein a press release was issued to over 500 media outlets across the nation. American Marketing Association (AMA) is the most influential marketing association in the world.
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