In bustling urban areas, time is important for taxi drivers looking for their next fare to maximize their earnings. This study introduces a cost-effective sequential route recommender system that predicts passenger demand and helps drivers find the best routes to pick up riders in real-time based on the dynamic taxi demand-supply distribution.
Information Systems Research, March 2023
Learners respond differently to gamification in online learning based on their traits. A personalised approach emerges as a possible solution where one-size-fits-all methods fail.
MIS Quarterly, March 2024
How can global firms effectively tailor their websites for E-commerce across different countries? The answer may lie in the strategic use of website localisation.
MIS Quarterly, March 2023
Data breaches can harm a firm's reputation and customer confidence. Are current cybersecurity measures effective? And if not what strategies could improve the situation?
Information Systems Research, December 2020
Mobile has long been vying with desktop in the battle for consumer attention. How is mobile search and purchase affecting e-market users’ behaviour?
Journal of Management Information Systems, November 2020
Information security is vital yet many firms still under-invest in this area. How can firms be encouraged to adopt better security measures?
Journal of Management Information Systems, November 2020
Increasingly, people seek product recommendations from multiple sources, but how and why do people integrate this information to make choices?
INFORMS Journal on Computing, October 2020
Users’ rating behaviour enables the market to estimate why and how satisfied (or not) a customer will be with a product. We develop a mechanism to predict the overall ratings.
MIS Quarterly, March 2020
Better self-management of diabetes and depression achieved by integrating physicians’ medical expertise and peer-patients’ experiences.