The College of Business is delighted to announce that its faculty member Dr Amy Wen, Assistant Professor in the Department of Marketing, has gained an award in the Early Career Scheme for 2013/2014. The scheme has been established by the Research Grants Council (RGC), under the aegis of the University Grants Committee.
A presentation ceremony was held on Friday 29th November at the Conference Hall, Central Government Offices, and was attended by Prof Arthur Ellis, Provost of the University, Prof Jian Lu, Vice-President (Research & Technology) and Dean of Graduate Studies, and Prof Houmin Yan, Dean of College of Business. Prof Xiaowei Zang, Dean of College of Liberal Arts and Social Sciences and Prof Hong Yan, Acting Dean of College of Science and Engineering were also present to celebrate Dr. Wen’s achievement.
Dr Wen’s research project - Does Thinking “Outside of the Box” Make People Feel “Full”?: The Influence of Consumer Creativity on Satiation for Unhealthy Foods, explored effective ways to elevate the satiation rate for unhealthy foods among children. She shared her happiness in receiving the award, “I am greatly honored and feel very fortunate to receive the Early Career Award in 2013/14. This recognition has motivated me to continue my research efforts in my career ahead. I would like to thank University Grants Committee for providing such an opportunity to promote early career research. This award would not have happened without the constant support from the College of Business and the Department of Marketing, as well as inspiration and encouragement from my Co-Is, Prof Wenyu Dou and Dr Xiaojing Yang.”
The award builds on previous success for the College of Business in this scheme. In 2012/2013 Dr Guangwu Liu, Assistant Professor in the Department of Management Sciences, was recognised for his project - A Kernel Method for Pricing and Hedging American Path-Dependent Options 美式路徑相關期權定價與風險對沖的核估計方法 introducing a fast approximate algorithm to implement a “kernel simulation method” for pricing American path-dependent options which could also be applied in estimating price sensitivities to market parameters with little extra computational effort.
On top of 100% project funding, awardees receive a maximum $100,000 to undertake educational activities, as well as the award title in recognition of their outstanding research achievement.
For more information about the scheme, please visit http://www.ugc.edu.hk/eng/rgc/fund/grants.htm#a.