CB launch new undergraduate programmes to train future business leaders
To explore the confidence level of local enterprises and the long-term strategy for the future business development, the College of Business collaborated with The Chinese Manufacturers’ Association of Hong Kong and Action POWER, a local non-profit organisation, to conduct a survey on Business Development Plans of Hong Kong Enterprises (香港企業遠景企劃概況 ). 377 business owners and senior management in Hong Kong were interviewed from October to November. A press conference was held on 24th November 2015 to announce the findings on business prospects and challenges in Hong Kong in the next few years.
Summary of the survey findings
| Business Development Plans for interviewed organisations | 97% believe that the long-term business plan is of importance to organisations |
|---|---|
| 91% respond that they have developed business plans, but only 3% of which are tailored for five years or more | |
| Difficulties in developing a comprehensive business plan: lacking of market information (85%), lacking of talents in planning (67%) and complicated planning process (53%) | |
| Areas covered in the present business development plan: exchange views on the latest market trend (56%); analysis and review of company profile (49%); expand the market and client group (41%) | |
| Areas organisations show low confidence on over the next 5 to 10 years | Business environment in Hong Kong (5.05 points) |
| Applications of new technologies (5.2 points) | |
| Profitability of organisations (5.25 points) | |
| Recruitment (5.25 points) | |
| Staff recruitment | Reasons of recruitment: business expansion (71%), introduction of new ideas or skills (56%); and staff turnover (48%) |
| Characteristics that organisations looking for when recruiting talents: familiarity of data analysis and research (57%), global perspective (52%); and use of information technology (48%) |
Miss Stella Wai Fun Lee, General Committee Member of the Chinese Manufacturers’ Association of Hong Kong, noted that Hong Kong's competitiveness in recent years have lagged behind the neighbouring countries. She commented that long-term business plans are significant to lead organisations’ future direction.
Dr Vincent Fok, Programme Leader of BBA Global Business, added that long-term business plans for enterprises are based on scientific analysis and forecasts. “The lack of personnel and support in this aspect will lead to a decline in the competitiveness of organisations,” said Dr Fok, “from the angle of education, we should equip and train students to have the knowledge and analytical capability in understanding the market demand and the development of international business environment.”
Mr Hon Wing Leung, Deputy Progamme Leader of BBA in Global Business and BSc in Computational Finance, said that the College’s two new elite undergraduate programmes are set to equip students with international business vision and skills set in financial analysis.
BBA in Global Business
BBA in Global Business is designed to address demand for graduates with a global business foundation, and skills sets in negotiation, business culture, law, strategy, and doing business in China in particular. A residential trip will also be offered to students to broaden their industrial experience.
BSc in Computational Finance
BSc in Computational Finance targets students with a strong interest in quantitative programming and analytical skills in finance. It aims to give students a competitive edge in starting a career in asset management, investment banking, and risk management. Students are trained to build skills in four key domains that are highly recognised in today’s workplace: finance, mathematics, statistics, and computer science.
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To learn more about the BBA undergraduate programmes offered by CB, please visit website.