Address
6-244, Lau Ming Wai Academic Building, City University of Hong Kong
Phone
+852 34427538
Fax
+852 34420369
Public CV
Research Areas
Internet of Things
AI/machine learning
FinTech
Data ownership
Qualifications
PhD - information systems (The University of Texas at Austin)
Biography
Cenying (Tracy) Yang earned PhD in Information Systems from McCombs Business School at The University of Texas at Austin. Her research is focused on the value of emerging technologies and business innovation. She employs AI / machine learning and econometric methods to extract insights from large scale data in the context of automotive industry, retailing and financial markets. Her research falls in two major areas: IoT based products and business process, and FinTech.
Teaching Areas
Business analytics / Machine learning
Publications
Journal Publications and Reviews
Chen, Qian; Wang, Xuan; Yang, Cenying; Jiang, ZoeLin; Qi, Shuhan; Zhang, Jiajia; Li, Na; Wang, Lei; Xiao, Jing / Reverse double auction mechanism: An efficient algorithm for E-commerce platform operations. May 2024; In: Electronic Commerce Research and Applications. Vol. 65
Yang, Cenying; Feng, Yihao; Whinston, Andrew / Dynamic Pricing and Information Disclosure for Fresh Produce: An Artificial Intelligence Approach. January 2022; In: Production and Operations Management. Vol. 31, No. 1, pp. 155-171
Conference Papers
XUE, Mei; YANG, Cenying; YUE, Wei Thoo / Privacy for Driving Data, Profit for Whom?: An Economic Analysis of Usage-Based Insurance under Competition. June 2024; 17th China Summer Workshop on Information Management (CSWIM 2024), 29/06/2024 - 30/06/2024, Xiamen, China.
Chapters, Conference Papers, Creative and Literary Works
Zhang, Jieyi; Yang, Cenying; Feng, Yihao / Demand Prediction by Incorporating Internet-of-Things Data: A Case of Automobile Repair and Maintenance Service. January 2024; Proceedings of the 57th Annual Hawaii International Conference on System Sciences. pp. 5017-5026
Yang, Cenying; Lu, Tian; Li, Beibei; Lu, Xianghua / Personalizing debt collections: Combining reinforcement learning and field experiment. December 2021; ICIS 2020 Proceedings.
Yang, Cenying; Zhang, Cheng / Dynamic effectiveness of electronic word-of-mouth and online display advertising on offline sales. 2016; Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings.
Cenying, Yang; Cheng, Zhang / Modeling correlated effect and random effect of advertising and word-of-mouth on product diffusion. March 2015; Proceedings of the 48th Annual Hawaii International Conference on System Sciences, HICSS 2015. Vol. 2015-March, pp. 3374-3383
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