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Research Areas
Data-driven Business Analytics
Interface Research between Operations and Marketing
Qualifications
PhD - Management Sciences
BEng - Computer Science
Publications
Journal Publications and Reviews
Shen, Huaxiao; Li, Yanzhi; Chen, Youhua (Frank); Pan, Kai / Integrated Ad Delivery Planning for Targeted Display Advertising. September 2021; In: Operations Research. Vol. 69, No. 5, pp. 1409–1429
Shen, Huaxiao; Li, Yanzhi; Guan, Jingjing; Tso, Geoffrey K.F. / A Planning Approach to Revenue Management for Non-Guaranteed Targeted Display Advertising. June 2021; In: Production and Operations Management. Vol. 30, No. 6, pp. 1583-1602
Feng, Bo; Li, Yanzhi; Shen, Huaxiao / Tying mechanism for airlines' air cargo capacity allocation. July 2015; In: European Journal of Operational Research. Vol. 244, No. 1, pp. 322-330
Chapters, Conference Papers, Creative and Literary Works
SHEN, Huaxiao; LI, Yanzhi; CHEN, Youhua / Robust Ad Delivery Plan for Guaranteed Display Advertising. July 2014; 2014 IEEE International Conference on Information and Automation (ICIA). pp. 1125-1130