Lambert is a seasoned CEO with expertise in branding, strategic marketing, business development and operations management with close to 40 years of proven track record in a diverse range of highly competitive industries including luxury retail, telecom, tourism, banking and charitable organisations. 

Prior to his teaching engagement, Lambert was the Chief Executive of UNICEF Hong Kong, accountable for fundraising for the needy children around the world as well as advocating the protection of children’s rights and family friendly policies with the Government and various stakeholders in Hong Kong. He championed the territory-wide “For Every Child Hygiene”  campaign raising over $11 million and distributing 1 million face masks to needy children living in sub-divided flats during the early outbreak of COVID in Hong Kong.

He had previously served on the Board of TSL Jewellery Group as the Executive Director and Deputy CEO where he strategised the repositioning and revitalisation of the 50-year old brand and expanded its retail network to over 300 shops in Asia including China, Japan, Malaysia, Macau and Hong Kong.

Before joining TSL, Lambert was the Managing Director, Cards and Unsecured Loans at the DBS Bank. He had strategically re-aligned  and rejuvenated the Bank’s Cards portfolio and relaunched them with success, winning two Gold and Silver awards from the EFFIE Marketing Award, named to be the “Oscar of the Marketing industry”. 

Lambert, serving as the General Manager at the Hong Kong Tourism Board,  contributed to the post-SARS V-shaped rebound of the Hong Kong economy. He helped orchestrating the launch of various destination attractions and mega events promotion under the Global Tourism Revival Campaign including the establishment of the Symphony of Lights multi-media lighting show, Hong Kong Disneyland and Ngong Ping 360, to name a few.

Lambert has been renowned for his creativity and strategic vision in brand building by launching and managing two award-winning businesses, “1010” and One2Free during his days at the Hong Kong Telecom (currently renamed as PCCW). He was also the youngest General Manager in the telecom sector in Hong Kong. He also won the prestigious Cable & Wireless Chief Executive Award in recognition of his achievement in brand building in revolutionising the telecom industry.

Besides holding a professorship at the CityU, he also taught at the University of Hong Kong, the Hong Kong Polytechnic University, the HKCC and the HKU SPACE. He had also served as an External Advisor to the Global Creative Industries Program at the University of Hong Kong.

Lambert is currently a Council Member of the Gerson Lehrman Group providing business management consultancy services to MNCs and corporate clients around the world. He is also the Training Partner of the Hong Kong Productivity Council and SET Consulting for their corporate clients. Moreover, he was the Program Director, Asia Pacific Communication and Marketing Council of The Conference Board.

Having a “Slash career”, Lambert is also serving as the Chairman of the Board of the Youth Global Network as well as being the Consultant in Enhancement for the New York Theological Education Centre. He has been a columnist in management and marketing for Ming Pao, Hong Kong Economic Times and Capital Entrepreneur Magazine for many years. He has also been a part time radio host at D100 and Metro Radio Broadcast. He is also a well known Gospel singer-songwriter for over 30 years, having published over 10 albums and held many concerts in Hong Kong, Canada, USA and Australia.

Lambert graduated from the University of Toronto and furthered his studies at a number of world renowned academic institutions including INSEAD in France, Tsinghua University in China and Baptist College in Hong Kong.