Address
10-212, Lau Ming Wai Academic Building, City University of Hong Kong
Phone
+852 34428391
Fax
+852 34420346
Email
Qualifications
PhD - Marketing (Yale University)
MS - Marketing (Seoul National University)
BA - Business Administration (Seoul National University)
Biography
Minkyu Shin is an Assistant Professor of Marketing at the City University of Hong Kong. He joined the City University of Hong Kong in Fall 2021. He earned his Ph.D. in Marketing from the Yale School of Management in 2021, after completing his Master of Science in Marketing in 2016 and his Bachelor of Business Administration in 2014, both from Seoul National University, Korea. His current research focuses on the gig economy and the interaction between humans and AI.
He is currently seeking RAs who are interested in studying human decision-making when interacting with AI programs. RAs are expected to (1) have an interest in mathematical cognitive modeling and (2) conduct online laboratory experiments.
Teaching Areas
Strategic Marketing (2022-2024)
Strategic Marketing (2025) - revised with a focus on AI
Doctoral Studies on Empirical Marketing Research (2024) - Static Demand Models
Publications
Journal Publications and Reviews
Shin, Minkyu; Shin, Jiwoong ; Ghili, Soheil; Kim, Jaehwan / The Impact of Gig Economy on the Product Quality through the Labor Market: Evidence from Ridesharing and Restaurant Quality. May 2023; In: Management Science. Vol. 69, No. 5, pp. 2620–2638
Shin, Minkyu; Kim, Jin; van Opheusden, Bas; Griffiths, Thomas L. / Superhuman Artificial Intelligence Can Improve Human Decision-Making by Increasing Novelty. March 2023; In: Proceedings of the National Academy of Sciences. Vol. 120, No. 12
Chapters, Conference Papers, Creative and Literary Works
Shin, Minkyu; Kim, Jin; Kim, Minkyung / Human Learning from Artificial Intelligence: Evidence from Human Go Players’ Decisions after AlphaGo. July 2021; Proceedings of the Annual Meeting of the Cognitive Science Society. Vol. 43, pp. 1795-1801