Dr. Raine NG Programme Leader (BBA – Global Business) & Instructor 1

Dr. Raine NG has been with City University of Hong Kong since 2007. Her teaching areas include Marketing, Event Marketing, Selling and Sales Management, and Persuasion in Everyday Life. Dr. NG's engaging, passionate, and practical teaching style is highly acclaimed by her students. In recognition of her teaching excellence, she has received several awards, such as the College Teaching Excellence Award and Student Learning & Development Excellence Awards.

Dr. NG's research focuses on Marketing Communication and Consumer Behavior. In addition to her academic work, she possesses rich practical experience in Sales and Marketing. Over the years, she has led students in completing more than 70 Company Consultancy Projects. Moreover, she plays a key role in planning the promotion and public relations activities for the Department of Marketing at CityU. Committed to student development, Dr. NG consistently encourages and guides her students, helping them make informed career decisions and improve their academic performance.

Beyond her work at the university, Dr. NG is deeply committed to the development of youth and the wider community. She has lent her expertise as a judge and committee member for the Creative PR Competition for many years. She also serves as a trainer for the esteemed "Hong Kong 200" Leadership Project 2024 and acts as an advisor for the 180 Degrees Consulting CityU Branch. In the past, Dr. NG has also contributed her time and knowledge as a judge for the SMART Family-Link Project "家家樂滿FUN智運動短片創作比賽" organized by The Hong Kong Jockey Club Charities Trust, as well as the prestigious Joint University Outstanding Marketing Award (JUOMA).

Journal Publications and Reviews