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Research Areas
Consumer-Technology Interaction
Word of Mouth, User-Generated Content, and Social Media
Qualifications
Ph.D. in Business - Marketing (University of Miami)
Faculty Positions
| Period | Department - Institution | Position |
|---|---|---|
| 2023 | Department of Marketing - University of Miami | Lecturer |
Awards
| Award Title | Institution |
|---|---|
| Runner-up (Prize: USD $200) | Research Idea Development |
| Winner (Prize: USD $900), Ph.D. Research Proposal Competition | University of Miami |
| Runner-up (Prize: USD $500), Ph.D. Poster Presentation Competition | University of Miami |
| Runner-up (Prize: USD $500), Ph.D. Research Presentation Competition | University of Miami |
| Doctoral Consortium Fellow | AMA-Sheth Foundation |
| Winner (Prize: USD $300), Elevator Pitch Research Presentation Competition | University of Miami |
| University of Miami Fellowship | University of Miami |
| Outstanding Academic Performance Award 2017/18 | City University of Hong Kong |
| Outstanding Academic Performance Award 2016/17 | City University of Hong Kong |
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Teaching Areas
Consumer Behavior
Marketing Research
Principles of Marketing
Customer Relationship Management
External Academic Activities
| Period | Organizer | Country / Region | Role |
|---|---|---|---|
| 2022 - Now | Association for Consumer Research Conference | United States of America | Ad hoc reviewer |
| 2021 - Now | Society for Consumer Psychology Conference | United States of America | Ad hoc reviewer |