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Publications
Journal Publications and Reviews
Chen, Nan; Zhong, Zemin (Zachary) / History and Country-of-Origin Effects. January 2024; In: Marketing Science. Vol. 43, No. 1, pp. 192-212
Zhong, Zemin (Zachary) / Platform Search Design: The Roles of Precision and Price. March 2023; In: Marketing Science. Vol. 42, No. 2, pp. 293-313
Zhong, Zemin (Zachary) / Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response. June 2022; In: Management Science. Vol. 68, No. 6, pp. 4380-4397
Iyer, Ganesh; Zhong, Zemin (Zachary) / Pushing Notifications as Dynamic Information Design. January 2022; In: Marketing Science. Vol. 41, No. 1, pp. 51-72
Morgan, John; Ong, David; Zhong, Zemin (Zachary) / Location still matters: Evidence from an online shopping field experiment. February 2018; In: Journal of Economic Behavior and Organization. Vol. 146, pp. 43-54