Could Gamification Designs Enhance Online Learning Through Personalization? Lessons from a Field Experiment
Information Systems
Leung, Alvin Chung Man; Santhanam, Radhika; Kwok, Ron Chi-Wai; Yue, Wei Thoo
Published in Information Systems Research, March 2023
In the world of online learning, Massive Open Online Courses (MOOCs) are like guiding lights, offering a flexible and affordable way for everyone to learn new things. These courses have changed how higher education works, giving learners a wide range of educational options at their fingertips.
But there's a challenge: how can online learners do well without a physical teacher around? This is where gamification comes in. It's a fun way to help students learn better on their own in online classes.
The Gamification Effect: A Deeper Dive
Professor Alvin Leung Chung-man from the Department of Information Systems and his team are looking into how gamification can make online learning more engaging. Their research shows that gamification works best when it's tailored to each learner's unique traits.
“Some learners prefer to quietly earn rewards,” Professor Leung says. “They tend to shy away from public failure or peer comparisons. For them, getting virtual badges or awards can be a big motivation to succeed.”
On the other hand, other learners are focused on mastering subjects and only care a little about these rewards. They prefer setting their own high standards. Therefore, a personalised approach is critical, making sure the learning experience matches what drives them.
The Future of Personalised Learning
In a world where no single solution can fit all, personalised gamification is like a light at the end of the tunnel.
"Using a simple learning goal orientation test can be an inexpensive but valuable tool to determine the goal orientations of students in their learning process," says Professor Leung. “Gamification is cost-effective to implement, with many online platforms offering tools to create badges and virtual points. The crucial aspect is aligning these gamified elements with students’ learning goal orientations."
By using it thoughtfully, education can become more engaging and even inspire learners who might have lost interest.
As online education grows, blending gamification with personalised learning could unlock its full potential. This fusion could create a future where learners are motivated and eager to learn, blending their drive for success with a love for knowledge.
